Your Connection to the Entertainment Industry
The L.A. Office is THE place to identify, create and execute best-in-class partnership marketing programs!
The Jel Sert company was founded in 1926 and continues their commitment to providing consumers with quality products that put the fun in food. To add another layer of fun, the Jel Sert team turned to The L.A. Office to bring enticing entertainment partnerships to their Otter Pops, Fla-Vor-Ice and Wyler’s Light brands.
OTTER POPS EXTRATV GIVEAWAY
The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”. The partnership included a sweepstakes offering one lucky viewer a year’s supply of Otter Pops. Fans could participate by tuning into the show's broadcast and completing an online entry form on ExtraTV’s website.
The promotion was featured in and ExtraTV segment hosted by Charissa Thompson at Universal Studios Hollywood. Theme park visitors who stopped by the set received frozen ice bar samples, as well as T-shirts featuring the OTTER POPS characters.
The sweepstakes period ran from April 25 – September 30, 2017.View Photos
FLA-VOR-ICE AND UNIVERSAL PARKS & RESORTS
The L.A. Office, developed and facilitated a partnership for The Jel Sert’s Fla-Vor-Ice Pops in support of both Fla-Vor-Ice’s #BIGFLAVORICEFUN initiative and Universal Studios Hollywood and Universal Orlando Resort’s TRANSFORMERS THE RIDE 3D , along with the movie sequel, set to release summer 2017. The partnership included TRANSFORMERS and Universal Parks and Resorts-branded creative on 16-count Fla-Vor-Ice freezer pop boxes, the exciting prospect of a family trip sweepstakes, in-store POS in approximately 15,000 stores like Kroger, Rite Aid, Safeway, Walmart and more.
The program was supported by: in-store radio at 1,100 Kroger locations, spanning two weeks to include Memorial Day weekend; comprehensive social, mobile and digital campaign via a mobile-optimized microsite with a photo upload feature for social sharing at flavorice.com/promotion; Twitter, Instagram and organic and boosted Facebook posts.
Grand prize winners received one of two trips for four to Universal Studios Hollywood or Universal Orlando Resort. Additionally, 10 secondary prizes consisting of Universal-branded jackets were part of the promotion. In addition to providing excitement at retail, the program was developed to enhance online activity on Fla-Vor-Ice digital platforms and capture email addresses for continued brand dialog with, and future offers to, loyal consumers.
The promotion ran from April 1 – September 15, 2017.View Photos
OTTER POPS GO HOLLYWOOD PROMOTION
The L.A. Office developed and executed a marketing partnership for Jel Sert’s Otter Pops in support of the all new 3-D experience, DESCPICABLE ME MINION MAYHEM, at Universal Studios Hollywood.
The promotion included DESPICABLE ME MINION MAYHEM branded on-pack creative and in-store POS in approximately 15K stores like Kroger, SuperValu, Rite Aid and Safeway. The program was so enticing that Walmart brought the partnership to its 3,500 stores.
The program was further supported with a comprehensive social, mobile and digital campaign via Jel Sert and Universal Studios Hollywood owned media including a mobile-optimized microsite and game at OtterPopsGoHollywood.com, banner ads, Twitter and Facebook posts.
Grand prize winners received family vacation packs for 4 to Universal Studios Hollywood to experience the DESPICABLE ME MINION MAYHEM ride. Daily entrants had the chance to win Despicable Me or Otter Pops branded prizes. In addition to providing excitement at retail, the program was developed to increase online activity on the Otter Pops Facebook page and other Jel Sert media.
The promotion ran from May 1, 2014 – January 31, 2015.View Photos
Movie Night Sweepstakes
To drive additional awareness and excitement to Wyler’s Light’s marketing efforts; The L.A. Office created a partnership with Fandango and developed the 100 Days of Giveaways promotion.
Daily Entrants had the chance to win 1 of 100 family movie packs for 4 from Fandango and Wyler’s Light Singles to Go drink mixes. Eight winners received Ultimate Movie Prize Packages including assorted snacks, a Best Buy gift card and Wyler’s Light Singles to Go. The grand prize winner received a 60” television, Blu-Ray DVD Player and a year’s supply of Wyler’s Light.
Not only does the promotion drive awareness to the FSI, but it delivered Facebook “Likes” and email opt-ins as well.
The program kicked off on May 15 and ran through August 22, 2014 with an FSI drop on May 18, 2014.View Photos
With 30 years experience and close to 170 locations throughout the United States, The Cheesecake Factory has been a runaway success in the famously difficult restaurant industry. So in 2012 when The Cheesecake Factory wanted to harness the power of entertainment partnership marketing, they turned to The L.A. Office to develop a variety of barter programs that delivered meaningful results on a limited budget.
Holiday Cheesecakes sweepstakes
The L.A. Office secured a national sweepstakes and promotion for The Hallmark Channel's original movie LOVE AT THE THANKSGIVING DAY PARADE.
The promotion included a seasonal product integration into the film, a :30 commercial spot during the premiere, 4 keyables during subsequent airings, a custom online game, a social & digital media campaign and in-restaurant signage with a QR code accessing exclusive content.
The bartered program delivered 3.7MM premiere viewers among target demo (W25-54) with a 2.1HH rating. Subsequent airings garnered an additional 1.5MM impressions (W25-54). Online activity earned 150K promo spot viewers, 338K sweepstakes entries, 44K newsletter opt-ins and 25K Facebook likes. Additionally, hallmark channel's dedicated newsletter was received by 700K fans with a 29% open rate and a 11.5% click-thru rate.View Photos
Premiere Radio Networks / Clear Channel: Holiday Sweepstakes In order to promote The Cheesecake Factory's seasonal product and gift cards, The L.A. Office secured bartered participation in holiday sweepstakes with 5 nationally syndicated radio programs.
The Cheesecake Factory leveraged $5,000 in product as a featured prize to receive over $20,000 in media value including 12 talk segments and online exposure from Elvis Duran and the Morning Show, The Bob & Tom Show, Sixx Sense with Nikki Sixx, After MidNite with Blair Garner and The Sweat Hotel with Keith Sweat.
The programs resulted in over 27,000 sweepstakes entries and 58,000 page views.View Photos
Dinner and a Movie
The L.A. Office secured 3 "Dinner and a Movie" partnerships in target DMA to extend The Cheesecake Factory's first ever regional advertising campaign.
Entertainment One for A LATE QUARTET:
Regional morning show WFAA-TV (ABC) "Good Morning Texas" (80K viewers W25-54) including five on air mentions and televised sampling of seasonal product with hosts and in-studio audience.
Focus Features for HYDE PARK ON HUDSON:
Full page, 4c ad in Dallas Morning News (circ. 410K) as well as in-theater exposure at film screening
Universal Pictures for BOURNE LEGACY
4c advertisement in regional print promotion (circ. 410K) and screening
New Line Home Video and Visa for Austin PowersView Photos
The L.A. Office secured an on-pack and value-added coupon with Russell Stover to promote FORREST GUMP on DVDView Photos
The Jim Henson Company and Yoplait Yumsters for Jim Henson's Bear and the Big Blue HouseView Photos
New Line Home Video and Jose Cuervo for Nightmare on Elm StreetView Photos
Disney Interactive and General Mills Cheerios for Lion King II Simba's Pride CD-RomView Photos
Disney Home Entertainment and Southwest Airlines for Tinker BellView Photos
The L.A. Office secured several partnerships to gain exposure and create excitement for their theatrical and home entertainment releasesView Photos
The L.A. Office secured several partnerships to increase awareness and generate excitement for the launch of new seriesView Photos
The L.A. Office secured a comprehensive program in support of THE LITTLE VAMPIREView Photos
The L.A. Office secured several partners in support of THE BACHELORView Photos