
You do the math... RoadShow Webinars Deliver!
2150+
Active members are now in
The Lounge. |
30+
Webinars have been broadcasted to date. |
50,000
Marketers receive promotional messages about your webinar. |
150
Marketers will see your webinar in
a 3 month period. |
$0...
The cost for a Platinum member to present! |
RoadShow Webinars Are Changing The Way Brands Are Identifying Entertainment Properties!
The concept is simple... a different entertainment company will have the opportunity to introduce marketers in The Lounge to their properties each week. The ability to deliver a RoadShow style webinar is an annual benefit to our Platinum Members and there is no additional cost to introduce your entertainment properties to The Lounge Community. Over 40 "Wednesday Webinars" are anticipated for the year!!
- About the Presentations
- Past Presenters
- Webinar Attendees
- Marketing Support
- Webinar Deliverables
|
|
|
|
The RoadShow Webinar Series features a different entertainment company presentation each week.
- Through a 20-30 minute presentation, entertainment companies have the exclusive ability to introduce their upcoming marketing opportunities to the community of marketers in The Lounge
- Presentations can be created in PowerPoint and utilize .flv and .mov files
- Presentations will be recorded and saved in the RoadShow On-Demand channel in The Lounge until the content is deemed out-of-date by the presenter
- Rehearsals and presentations are done from your computer... anywhere... without any special software!
- Attendees have the ability to send an official "Meeting Request" from The Lounge to tell you about their brands and interest in specific properties
Scheduling
- Live Webinars take place on Wednesday's from 11:00am-11:45am Pacific Time (2:00PM Eastern)
- Presentation dates are available on a first come, first served basis and only open to Platinum Members
- Special Presentations (non-Wednesday, last minute sessions) are available for companies that need to schedule a webinar with less than a one month notice (there is a fee for these presentations)
|
| |
|
|
|
|
| |
|
|
There are over 2,150 marketers in The Lounge and membership continues to grow!
- Marketers join The Lounge to stay connected to the entertainment marketing community... there is no better audience for your presentations
- Gold and Platinum Members will be able to watch the RoadShow webinars during their initial broadcast or anytime thereafter on the RoadShow On-Demand channel in The Lounge
- Past participants have included individual marketers from 100's of companies including:
|
|
|
|
|
|
Email Marketing
Our email marketing efforts go to over 50,000 marketers around the world!
- Monday: A formal Webinar Announcement goes out to profile the webinar and introduces the following week's presenter.
- Tuesday: Entertainment Update includes a presenter profile and Tune In.
- Wednesday: Our Final Tune-In message goes to everyone in The Lounge.

Lounge and L.A. Office Synergy
- As the home to the Entertainment Marketing Community, The Lounge is our most important method for communicating and promoting each webinar to the brands you want to reach.
- Banners and special messaging direct prospective attendees to both the initial broadcast and the On-Demand channel.
- All presenters will have a "Presenter Badge" placed on their company profile to alert members that you have a presentation on the RoadShow On-Demand video channel.
- Lounge mail will promote your presentation to all members.

External Marketing - Social Networking
We employ an extensive Social Networking campaign to drive viewers to every RoadShow Webinar and our RoadShow On-Demand Channel. Efforts include:
- Thousands of marketers are exposed to our RoadShow Webinar Messaging through our efforts in LINKEDIN. In addition to The L.A. Office's dedicated LinkedIn group, THE LOUNGE... The Place for Entertainment and Brand Marketers, we post every RoadShow Webinar in an additional 20 LinkedIn marketing groups.
- On going notifications go out to all of our TWITTER followers.
- 100's of RoadShow followers hear about our activities on our RoadShow Fan Page on FACEBOOK.

|
|
|
|
Marketing Materials:
In order to effectively market your session to the brand marketing community, we need the following marketing materials shortly after your webinar is confirmed:
- Company Logo and boiler plate
- Presenter headshot and title
- Properties that you will most likely discuss
Rehearsal:
In order to ensure your webinar will run as smoothly as possible, we will schedule a run through "rehearsal" 3 -5 days prior to the live broadcast with the webinar technical team. All of your presentation materials are needed at least 72 hours prior to the rehearsal.
- Video is needed the following formats:
- Quicktime
(.mov and .flv files)
- Dimensions: 640 x 480 Full Screen or 640 x 360 Widescreen
- Codec: h.mpeg4 or mp4
- Bit rate: 2500
- Audio: AAC, 160kbs, Stereo 48k
- Audio and Video can not include autoplay, autorepeat or redirect functions
- Video files should not exceed 25 megabytes
- Presentation Format:
- PowerPoint using a standard 8 1/2" x 11" template
- Please leave a 1" border on the bottom of your presentation for the webinar branding
- Presentation files (excluding video) should not exceed 35 megabytes
- Animation should not be included in your final presentation
Call The L.A. Office at (310) 275-2088 with any questions about your session .
|