Use the Power of RoadShow to Promote Your Properties Throughout the Year

The concept is simple... a different entertainment company will have the opportunity to introduce marketers in The Lounge to their properties each week. The ability to deliver a RoadShow style webinar is an annual benefit to our Platinum Members and there is no cost to introduce your entertainment marketing opportunities to The Lounge Community. Over 30 "Wednesday Webinars" are anticipated for the year and webinars are currently being scheduled for the remainder of 2009.

    - About the Presentations

    - Past Presenters

    - Webinar Attendees

    - Webinar Marketing

    - Webinar Deliverables

 

The series started on Wednesday October 14th and is on a roll!

The RoadShow Weekly Webinars kicked off on October 14th and take place almost every Wednesday after that. Over the course of the year, we will be hosting over 30 webinars from the film, television, music, gaming, consumer products divisions and more. The following entertainment companies are already signed up for October and November webinars.

 

                                                            

 

Visit www.laofficelounge.com/webinars for more details.


RoadShow Webinar Presentations                     (back to top)

The RoadShow Webinar Series features a different entertainment company presentation each week.

  • Through a 20-40 minute webinar, entertainment companies have the exclusive ability to introduce their projects to the community of marketers in The Lounge
  • Presentations can be created in PowerPoint and utilize .swf and .mov files
  • Presentations will be saved in the RoadShow On-Demand video channel in The Lounge until the content is deemed out-of-date by the presenter
  • Rehearsals and presentations are done from your computer... anywhere... without any special software!
  • Attendees have the ability to send an official "Meeting Request" from The Lounge to tell you about their brands and potential interest in your properties

Scheduling

  • Webinars will take place each Wednesday at 11:00am Pacific Time
  • Presentation dates are available on a first come, first served basis and only open to Platinum Members
  • Special Presentations (non-Wednesday, last minute sessions) are available for companies that need to schedule a webinar with less than a one month notice (there is a fee for these presentations)

 

Past Presenters                     (back to top)

 
 

RoadShow Webinar Attendees                     (back to top)


There are over 1,400 marketers in The Lounge and the membership continues to grow!

  • Marketers join The Lounge to stay connected to the entertainment marketing community and there is not a more qualified audience for your presentations
  • Gold and Platinum Members will be able to watch the RoadShow webinars during their initial broadcast or anytime thereafter on the RoadShow On-Demand channel in The Lounge
  • Past participants have included individual marketers from 100's of companies including:

Webinar Marketing                    (back to top)

 

External Marketing (Click here for a sample of our promotional emails)

  • RoadShow is synonymous with introducing properties to the brand marketing community and this RoadShow brand extension is a natural fit for the web... RoadShow may be over, but the property introductions continue!
  • A brand new marketing campaign is being designed to launch the RoadShow Webinar Series in The Lounge
  • Emails to over 30,000 marketers will promote your presentation
  • A trade partnership and multiple online partnerships will drive viewers to your webinar

Lounge and L.A. Office Synergy

  • All companies will have a "Presenter Badge" to alert members that you have a presentation on the RoadShow On-Demand video channel
  • Lounge mail will promote your presentation to all members
  • Banners and special messaging will direct prospective attendees to both the initial live broadcast and the On-Demand channel

Webinar Marketing and Presentation Deliverables                    (back to top)

 

Marketing Material:

In order to effectively market your session to the brand marketing community, we need the following marketing elements:

  • Company Logo and corporate profile
  • Presenter headshot, title and biography
  • Properties that you will most likely discuss

Rehearsal:

In order to ensure your webinar will run as smoothly as possible, we will schedule a run through "rehearsal" 3 -5 days prior to the webinar with the webinar technical team. All of your presentation materials are needed at least 72 hours prior to the rehearsal.

  • Video is needed in two formats:
  • Format 1: Quicktime
    • Dimensions: 640 x 480 Full Screen or 640 x 360 Widescreen
    • Codec: h.264
    • Bit rate: 3000
    • Audio:  16 bit, 48000 kHz, Stereo
    • Audio and Video can not include autoplay , autorepeat or redirect functions
  • Format 2: Flash (.swf)
    • Dimensions: tbd
    • Codec: tbd
    • Bit rate: tbd
    • Audio:  tbd
    • Audio and Video can not include autoplay , autorepeat or redirect functions

  • Presentation Format:
    • PowerPoint using a standard 8 1/2" x 11" template
    • Please leave a 1" border on the bottom of your presentation for the webinar branding

Call The L.A. Office at 310 275-2088 with any questions about your session .



For more information on The LA Office RoadShow Webinar Series and how to present your promotional opportunities to the marketers in The Lounge, please call The L.A. Office at (310) 275-2088. To contact us via email, mitch@laoffice.com.