The L.A. Office: Industry Insights Summit

Industry Insights Speakers and Speaking Opportunities

The information on this page can be printed to provide you with a complete Industry Insights speaker guide. Simply press "print" on your computer to print the entire guide or click on any of the following links to go directly to the section noted:

Introduction

Past Industry Insights Summit Speakers

Partial List of Insights Attendees

Presentation Outlines and Source Books

Media Coverage, Attendee Quotes and Testimonials

Speaker Submissions

Industry Insights Speakers are the "Thought-Leaders" in their Industry!

Industry Insights is the only program of its kind that delivers an audience filled with entertainment marketing professionals and speakers that are seen as the "Thought Leaders" in their industry! Carefully created to deliver the type of information that senior-level executives need to be more efficient, creative and effective in the workplace, we are looking for innovative, imaginative and dynamic speakers from brands of all shapes and sizes.

The key to Industry Insights is our speakers. Our team has been working with over two-dozen entertainment marketers to identify the type of information they need to help them in their day-to-day jobs. A "State-of-the-Industry" along with special insights into their category and company are the key to the program, making the presentation format different than any other event.

Relationship Building: While content is key, creating and building relationships is just as important. Speakers receive great exposure with all of the attendees in an intimate, yet business-like setting.

Visibility: Speakers receive maximum exposure and are profiled before, during and after the events. All speakers are profiled in our print, direct mail, email and online marketing efforts.

Productivity and ROI: Through their presentations, speakers are provided with the opportunity to tell the entertainment community exactly what they are looking for when it comes to entertainment partnerships. Everyone benefits from a mutual understanding of needs, goals and realistic expectations. A number of successful partnerships were generated from last year's Insights Summit.

Additional speaker benefits:

Company and Individual profiles are included in the Industry Insights Source Book (provided to each attendee)

One pass to the Industry Insights Summit will be provided to you

Print this page and/or email Mitch@laoffice.com for additional information. To discuss speaker and/or sponsorship opportunities, call us at (310) 275-2088.

Industry Insights Summit: May 14-17, 2008

As an invitation-only event, the Industry Insights Summit provides key insights on 10 key categories with strongest appeal to both entertainment marketing executives and brand marketers. Attendance is LIMITED to 150 entertainment marketers in film, television, home entertainment, music, gaming, sports, non-profits and more. Marketers must be in the position to select partners, recommend promotional execution and/or define the promotional campaigns for their company’s brands and/or entertainment properties. Additional attendees include speakers from the presenting brands, speakers from the Industry Insights Breakfast Series and event sponsors.

Industries to be featured at the 2008 Industry Insights Summit may include: Beverages, Technology, Online Communities, Consumer Packaged Goods, Wireless Communications, Online Retailing, Financial, Software, Hotels, Household, Personal Care, Technology and others.

Last year's event took place in the California Wine Country and photos from the event are available at http://www.laoffice.com/gallery/index.asp

2007 Industry Insights Summit Speakers

Apparel/Footwear

Sarah O'Hagan
General Manager, Western Region, USA
Nike

Consumer Goods

Stephanie Kovner-Bryant
Senior Integrated Marketing Manager
Unilever

Digital Imaging

Diane Quinlisk
Director, Market Development
Eastman Kodak Company

The Environment

Debbie Levin
President
Environmental Media Association

Gaming

Chris DiCesare
Director of Marketing
Microsoft Xbox

The Internet

Drew Buckley
General Manager
Yahoo! Studios

Mobile Technology

Jonathan Steuer, PhD.
VP, Consumer Strategist
Iconoculture

Online Loyalty Programs

Layton Han
Co-President
MyPoints.com

Sports & The Fan

Sean Hanrahan
Sr. Vice President, Marketing Solutions
ESPN

Travel

Carlos Becil
Senior Director, Brand Marketing
W Hotels Worldwide

Gen X & Gen Y

Jane Buckingham
President & Founder
The Intelligence Group

2006 Industry Insights Summit Speakers

Automotive

Carol Goll
General Manager, Brand Experience Marketing
Mercedes-Benz USA

Beverages

Beatriz R. Perez
Vice President, Media, Sports and Entertainment Marketing
The Coca-Cola Company

CPGoods

Jeff Peterson
Director, Corporate Promotion Marketing
General Mills, Inc.

Financial Services

Tony Wells
Vice President, Partnership Marketing
Visa U.S.A. Inc.

Online and Internet

Vince Messina
Entertainment Category Development Officer
Yahoo!, Inc.

Organic Foods

Sarah Bird
VP, Marketing
Homegrown Naturals, Inc.
Annie's Homegrown

Retail

Gaye Dean
Senior Marketing Manager, Licensing and Branding
Target Stores

Technology

Stephen DiFranco
Vice President of Consumer Sales and Marketing
Advanced Micro Devices

Sample of Past Attendees (visit www.laoffice.com/summit/past_attendees.asp for a complete list.)

Attending Companies and Titles
20th Century Fox Television- VP, Worldwide Television Promotions
4Kids Entertainment- VP, Promotions
A&E Network- Director, Integrated Sales & Marketing
A&E Network- Director, Strategic Alliances & Consumer Promotion
ABC Family- Exec. Director of Marketing
AMD- Corporate VP, Consumer Sales
AMD- Director, Digital Media
American Express- VP, Consumer Promotions
Annie's Homegrown, Inc.- VP, Marketing
BBC America- VP Marketing
BET - VP of Off Channel Marketing & Promotions
Blockbuster Entertainment- Sr. Dir. Entertainment Marketing
Brandweek- Publisher
Brandweek- Editor
Buena Vista Home Entertainment- VP, Brand Strategy and Partnership Mktg
Buena Vista Home Entertainment- Director, Brand Strategy and Partnership Mktg
Hollywood Records- VP, Strategic Marketing & Promotions
Walt Disney Records- VP, Marketing
Buena Vista Pictures Marketing- SVP, National Promotions
Country Music Association- CMA- Director, Business Development
Disney Channel- Senior Manager, Marketing
DreamWorks Animation SKG- National Promotions
ESPN/ABC Sports- SVP, Marketing Solutions
Fandango- Manager, Promotional Accounts
General Mills- Director, Corporate Promotion Marketing
HIT Entertainment- Senior Retail Development Manager
ICM- Head of Global Branded Entertainment
Knowledge Adventure Games- VP, Strategic Partnerships
Lionsgate- VP, Promotions and Licensing
Mercedes Benz- General Manager, Brand Experience Marketing
Mercedes Benz- Manager, Brand Experience Marketing
MGM Consumer Products- VP, Marketing & Promotions
New Line Cinema- EVP, National Promotions
Nickelodeon- VP, Viacom Global Brand Solutions Group
PerfectMatch.com- CEO
PROMO Magazine- Group Publisher
Sesame Workshop- VP, Corporate Sponsorship
Showtime Networks- VP, Product Integration
Sony Pictures Entertainment- EVP, Consumer Mktg
Sony Pictures Entertainment- SVP, Global Mktg Partnerships
Sony Pictures Home Entertainment- Director, National Promotions
SonyBMG- Director of Major Account Marketing
Sundance Channel- EVP, Marketing, Branded Ent. and Sponsorship
Target Stores- Senior Marketing Manager for Licensing & Branding
The Coca Cola Company- Group Director, Entertainment
The Coca Cola Company- Director, Marketing Activation
The Coca Cola Company- Senior Brand Marketing Manager
The Marketing Store- SVP, Alliances & Entertainment Marketing
The Recording Academy- VP of Marketing & Strategic Alliances
The Tussauds Group- External Relations
Turner Classic Movies- VP, Consumer Marketing
TV Guide Channel- VP, Marketing & Promotions
United Media- Executive Director, Packaged Goods & Promotions
United Online- SVP, Corporate Communications
Universal Music Classics- Group VP, Marketing & Business Development
Universal Pictures- SVP, Business Development
Universal Pictures- SVP Media
Universal Studios- Home Video SVP, Marketing Services
US Army- CFSC- Business Consultant
Virgin Atlantic Airways- Strategic Partnerships Executive
Virgin Records- SVP, Strategic Marketing
Visa USA- Partnership Marketing & SVP Event Marketing
VisitBritain- Manager, Film Tourism

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PRESENTATION OUTLINE AND SOURCE BOOK MATERIALS

Presentation Format

Each presentation should start with a "State of the Industry" overview and include the type of information that entertainment marketers need to know to work within your industry. Here's an outline that points out key areas that should be included in every presentation:

Industry Overview

Key competitors, size and scope of the industry

Key and ancillary revenue streams

Changes in consumer trends, technology and products driving the industry's business and marketing activities

Marketing Overview

Primary, secondary and additional targets

Promotional tactics that work best within the specific industry

Opportunities that the industry (and company) can offer promotional partners

Retailer expectations that are driving the business (where appropriate)

Entertainment Marketing

Role of entertainment in the industry

Review of successful entertainment programs

Use of entertainment partnerships in trade and retail programs

Company- Specific Details

Key brands, products/services and the target audience for each

Promotion and marketing activities with a proven track record at the company

Insights into working with the company and the best way to introduce promotional opportunities (timing, presentation, etc.)

Property and promotion selection process

Marketing and promotional alliances in existence

Networking and Deal Making at its Finest

Each event provides ample time for attendees and presenters to mix, mingle and discuss challenges and opportunities in the world of entertainment marketing.

Industry Insights Source Books
Industry Insights Source Book materials are provided to each attendee at every Insights event. The Source Book is fact-driven and based on input from the Napa Summit, the Source Books are used frequently as a reference. In addition to including an edited version of each presentation, The L.A. Office will pull together research and additional data to provide attendees with an important resource that can be used throughout the year. Source Books will include an assortment of the following:

Overall Insights on the presenting company:

History

Sales

Statements on company goals, objectives and/or community responsibility

Key initiatives

Product line and target audience for each target

Presenter Profile:

Contact information

Biography

Headshot

Partnership marketing contacts

Property submission procedures

Insights on the Industry:

Trends in the industry

Market share charts

Top 10 brands in each category

News from relevant trade publications

Marketing news and activities

Promotion tracking

Case studies

Press and Attendee Feedback on the Industry Insights Summit

NAPA VALLEY -- In their pursuit of consumers, brand marketers have relied on a host of sports and entertainment offerings from free tickets and collect-and-win contests to graphics-heavy online Webisodes.

But as digital options proliferate, consumers will be taking more control of the process. Marketers must continue to adapt, whether enabling fans to use mobile phones to send and retrieve the latest episode of Lost or simply to customize their TV screens to get premium stats while watching a baseball game. "It's going to be a rugged transition," warned keynoter Peter Sealey of the Los Altos Group, Sausalito, Calif.

Those were just a few forward-leaning ideas discussed by a dozen brand marketers at the inaugural Industry Insights Summit, attended by 110 entertainment industry execs May 3-6 in Napa, Calif. After nearly 10 years of showcasing the Hollywood's-eye view at the annual fall RoadShow conference, entertainment marketing consultancy The LA Office (continued...)

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What People are Saying:

“Of all entertainment marketing events, I would prioritize Industry Insights as the one to attend, if lucky enough to be invited. The caliber of attendees is unbeatable and provides a uniquely intimate and intelligent environment for senior-level deal makers to really discuss shared issues and opportunities thoughtfully.”

Jeff Peterson, Director, Corporate Promotion Marketing, General Mills

“The Industry Insights Forum was a well-organized opportunity to network with key brand executives as well as industry counterparts. We look forward to seeing this event grow in years to come!”

Cherise McVicar, SVP National Promotions, Buena Vista Pictures Marketing

“I've been to a LOT of conferences and the Industry Insights Summit was hands down the most organized, most informative, and most enjoyable conference I have ever been to. The speakers were top notch and I left with valuable information I could immediately use to further my business objectives. I can't wait to attend next year!”

Amy Lorbati-Banks, VP Global Promotions, Twentieth Century Fox

“The Industry Insights Summit afforded us unprecedented exposure to the promotional gatekeepers in the entertainment industry....tremendous exposure!”

Jeff Muller, Director of National Promotions, Centerra Wine Co. (Mondavi Wines)

“… by far one of the most comprehensive events I have ever attended. The group was small enough that I was able to have quality one-on-one time with key representatives from various aspects of the business which led to a major promotion for one of our US locations. In addition, the speakers and presentations were relevant and concise. I would definitely recommend Industry Insights as the #1 event to attend each and every year.”

Roxanne Holland, Tussauds Group

“I found the Industry Insights Forum to be extremely informative and beneficial. It put me directly in touch with a wide array of entertainment marketing executives and brand managers, all of whom were looking to create meaningful partnerships. As a result of the Industry Insights Forum, I created a marketing partnership with an online relationship service and music retailer FYE.”

Randy Dry, VP, Universal Music

“Industry Insights is a unique opportunity to connect and make deals with key influencers and decision makers looking for quality entertainment content. It is a very efficient way to network and establish a rapport in a relaxed but business-like setting.”

Paul Flett, VP Worldwide Marketing and Promotions, MGM Consumer Products

“If you attend one conference in the business year, make it this one.” The best conference on what’s happening in the entertainment industry today – period. Industry Insights is a gathering where senior entertainment executives can let their hair down and really talk about the issues facing the industry today. ”

Peter Sealey, Ph.D, The Sausalito Group (Former CMO, The Coca Cola Co.)

“The Industry Insights Summit was up-close and personal. We had the opportunity to hear the issues and needs of key industry marketers on a one-on-one basis. I was able to get to know people and have fun all at the same time. As a result, Sesame Workshop is in conversations with several attendees about projects with which we can partner.”

Anita Stewart, VP Corporate Sponsorship, Sesame Workshop

“The Industry Insights Forum was a great intimate gathering of the top brands and entertainment properties, giving us the chance to really get to know the presenters.”

Stacy Krush, Director of Partnership Marketing, A&E Network

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SPEAKER SUBMISSIONS

For additional information on speaking opportunities or to submit a speaker, please email Mitch@laoffice.com.