Industry Insights Speakers and Speaking Opportunities

The information on this page can be printed to provide you with a complete Industry Insights speaker guide. Simply press "print" on your computer to print the entire guide or click on any of the following links to go directly to the section noted:


  • Introduction

    •

  • Past Industry Insights Summit Speakers

    •

  • Partial List of Insights Attendees

    •

  • Presentation Outlines and Source Books

    •

  • Media Coverage, Attendee Quotes and Testimonials

    •

  • Speaker Submissions

    •

    Industry Insights Speakers are the "Thought-Leaders" in their Industry!

    Industry Insights is the only program of its kind that delivers an audience filled with entertainment marketing professionals and speakers that are seen as the "Thought Leaders" in their industry! Carefully created to deliver the type of information that senior-level executives need to be more efficient, creative and effective in the workplace, we are looking for innovative, imaginative and dynamic speakers from brands of all shapes and sizes.


    The key to Industry Insights is our speakers. Our team has been working with over two-dozen entertainment marketers to identify the type of information they need to help them in their day-to-day jobs. A "State-of-the-Industry" along with special insights into their category and company are the key to the program, making the presentation format different than any other event.


  • Relationship Building: While content is key, creating and building relationships is just as important. Speakers receive great exposure with all of the attendees in an intimate, yet business-like setting.

    •

  • Visibility: Speakers receive maximum exposure and are profiled before, during and after the events. All speakers are profiled in our print, direct mail, email and online marketing efforts.

    •

  • Productivity and ROI: Through their presentations, speakers are provided with the opportunity to tell the entertainment community exactly what they are looking for when it comes to entertainment partnerships. Everyone benefits from a mutual understanding of needs, goals and realistic expectations. A number of successful partnerships were generated from last year's Insights Summit.

    •

    Additional speaker benefits:

  • Company and Individual profiles are included in the Industry Insights Source Book (provided to each attendee)

    •

  • One pass to the Industry Insights Summit will be provided to you

    •

    Print this page and/or email Mitch@laoffice.com for additional information. To discuss speaker and/or sponsorship opportunities, call us at (310) 275-2088.

    Industry Insights Summit: May 14-17, 2008

    As an invitation-only event, the Industry Insights Summit provides key insights on 10 key categories with strongest appeal to both entertainment marketing executives and brand marketers. Attendance is LIMITED to 150 entertainment marketers in film, television, home entertainment, music, gaming, sports, non-profits and more. Marketers must be in the position to select partners, recommend promotional execution and/or define the promotional campaigns for their company’s brands and/or entertainment properties. Additional attendees include speakers from the presenting brands, speakers from the Industry Insights Breakfast Series and event sponsors.

     

    Industries to be featured at the 2008 Industry Insights Summit may include: Beverages, Technology, Online Communities, Consumer Packaged Goods, Wireless Communications, Online Retailing, Financial, Software, Hotels, Household, Personal Care, Technology and others.

     

    Last year's event took place in the California Wine Country and photos from the event are available at http://www.laoffice.com/gallery/index.asp

    2007 Industry Insights Summit Speakers

    Apparel/Footwear

     Sarah O'Hagan
    General Manager, Western Region, USA
    Nike

    Consumer Goods

     Stephanie Kovner-Bryant
    Senior Integrated Marketing Manager
    Unilever

     

    Digital Imaging

    Diane Quinlisk
    Director, Market Development
    Eastman Kodak Company

     

    The Environment

    Debbie Levin
    President
    Environmental Media Association

    Gaming

    Chris DiCesare
    Director of Marketing
    Microsoft Xbox

    The Internet

    Drew Buckley
    General Manager
    Yahoo! Studios

    Mobile Technology

    Jonathan Steuer, PhD.
    VP, Consumer Strategist
    Iconoculture

    Online Loyalty Programs

    Layton Han
    Co-President
    MyPoints.com

     

    Sports & The Fan

    Sean Hanrahan
    Sr. Vice President, Marketing Solutions
    ESPN

     

    Travel

    Carlos Becil
    Senior Director, Brand Marketing
    W Hotels Worldwide

     

    Gen X & Gen Y

    Jane Buckingham
    President & Founder
    The Intelligence Group

     

     

    2006 Industry Insights Summit Speakers

    Automotive

    Carol Goll
    General Manager, Brand Experience Marketing
    Mercedes-Benz USA

    Beverages

    Beatriz R. Perez
    Vice President, Media, Sports and Entertainment Marketing
    The Coca-Cola Company

     

    CPGoods

    Jeff Peterson
    Director, Corporate Promotion Marketing
    General Mills, Inc.

     

    Financial Services

    Tony Wells
    Vice President, Partnership Marketing
    Visa U.S.A. Inc.

     

    Online and Internet

    Vince Messina
    Entertainment Category Development Officer
    Yahoo!, Inc.

     

    Organic Foods

    Sarah Bird
    VP, Marketing
    Homegrown Naturals, Inc.
    Annie's Homegrown

     

    Retail

    Gaye Dean
    Senior Marketing Manager, Licensing and Branding
    Target Stores

     

    Technology

    Stephen DiFranco
    Vice President of Consumer Sales and Marketing
    Advanced Micro Devices

    Sample of Past Attendees (visit www.laoffice.com/summit/past_attendees.asp for a complete list.)

    Attending Companies and Titles
    20th Century Fox Television- VP, Worldwide Television Promotions
    4Kids Entertainment- VP, Promotions
    A&E Network- Director, Integrated Sales & Marketing
    A&E Network- Director, Strategic Alliances & Consumer Promotion
    ABC Family- Exec. Director of Marketing
    AMD- Corporate VP, Consumer Sales
    AMD- Director, Digital Media
    American Express- VP, Consumer Promotions
    Annie's Homegrown, Inc.- VP, Marketing
    BBC America- VP Marketing
    BET - VP of Off Channel Marketing & Promotions
    Blockbuster Entertainment- Sr. Dir. Entertainment Marketing
    Brandweek- Publisher
    Brandweek- Editor
    Buena Vista Home Entertainment- VP, Brand Strategy and Partnership Mktg
         Buena Vista Home Entertainment- Director, Brand Strategy and Partnership Mktg
    Hollywood Records- VP, Strategic Marketing & Promotions
    Walt Disney Records- VP, Marketing
    Buena Vista Pictures Marketing- SVP, National Promotions
    Country Music Association- CMA- Director, Business Development
    Disney Channel- Senior Manager, Marketing
    DreamWorks Animation SKG- National Promotions
    ESPN/ABC Sports- SVP, Marketing Solutions
    Fandango- Manager, Promotional Accounts
    General Mills- Director, Corporate Promotion Marketing
    HIT Entertainment- Senior Retail Development Manager
    ICM- Head of Global Branded Entertainment
    Knowledge Adventure Games- VP, Strategic Partnerships
    Lionsgate- VP, Promotions and Licensing
    Mercedes Benz- General Manager, Brand Experience Marketing
    Mercedes Benz- Manager, Brand Experience Marketing
    MGM Consumer Products- VP, Marketing & Promotions
    New Line Cinema- EVP, National Promotions
    Nickelodeon- VP, Viacom Global Brand Solutions Group
    PerfectMatch.com- CEO
    PROMO Magazine- Group Publisher
    Sesame Workshop- VP, Corporate Sponsorship
    Showtime Networks- VP, Product Integration
    Sony Pictures Entertainment- EVP, Consumer Mktg
    Sony Pictures Entertainment- SVP, Global Mktg Partnerships
    Sony Pictures Home Entertainment- Director, National Promotions
    SonyBMG- Director of Major Account Marketing
    Sundance Channel- EVP, Marketing, Branded Ent. and Sponsorship
    Target Stores- Senior Marketing Manager for Licensing & Branding
    The Coca Cola Company- Group Director, Entertainment
    The Coca Cola Company- Director, Marketing Activation
    The Coca Cola Company-     Senior Brand Marketing Manager
    The Marketing Store- SVP, Alliances & Entertainment Marketing
    The Recording Academy- VP of Marketing & Strategic Alliances
    The Tussauds Group- External Relations
    Turner Classic Movies- VP, Consumer Marketing
    TV Guide Channel- VP, Marketing & Promotions
    United Media- Executive Director, Packaged Goods & Promotions
    United Online- SVP, Corporate Communications
    Universal Music Classics- Group VP, Marketing & Business Development
    Universal Pictures- SVP, Business Development
    Universal Pictures- SVP Media
    Universal Studios- Home Video SVP, Marketing Services
    US Army- CFSC- Business Consultant
    Virgin Atlantic Airways- Strategic Partnerships Executive
    Virgin Records- SVP, Strategic Marketing
    Visa USA- Partnership Marketing & SVP Event Marketing
    VisitBritain- Manager, Film Tourism

    Back to top

    PRESENTATION OUTLINE AND SOURCE BOOK MATERIALS

    Presentation Format

    Each presentation should start with a "State of the Industry" overview and include the type of information that entertainment marketers need to know to work within your industry. Here's an outline that points out key areas that should be included in every presentation:

    Industry Overview

    • Key competitors, size and scope of the industry
    • Key and ancillary revenue streams
    • Changes in consumer trends, technology and products driving the industry's business and marketing activities

    Marketing Overview

    • Primary, secondary and additional targets
    • Promotional tactics that work best within the specific industry
    • Opportunities that the industry (and company) can offer promotional partners
    • Retailer expectations that are driving the business (where appropriate)

    Entertainment Marketing

    • Role of entertainment in the industry
    • Review of successful entertainment programs
    • Use of entertainment partnerships in trade and retail programs

    Company- Specific Details

    • Key brands, products/services and the target audience for each
    • Promotion and marketing activities with a proven track record at the company
    • Insights into working with the company and the best way to introduce promotional opportunities (timing, presentation, etc.)
    • Property and promotion selection process
    • Marketing and promotional alliances in existence

    Networking and Deal Making at its Finest

    • Each event provides ample time for attendees and presenters to mix, mingle and discuss challenges and opportunities in the world of entertainment marketing.

    Industry Insights Source Books
    Industry Insights Source Book materials are provided to each attendee at every Insights event. The Source Book is fact-driven and based on input from the Napa Summit, the Source Books are used frequently as a reference. In addition to including an edited version of each presentation, The L.A. Office will pull together research and additional data to provide attendees with an important resource that can be used throughout the year. Source Books will include an assortment of the following:

    Overall Insights on the presenting company:

    • History

    • Sales

    • Statements on company goals, objectives and/or community responsibility

    • Key initiatives

    • Product line and target audience for each target

    Presenter Profile:

    • Contact information

    • Biography

    • Headshot

    • Partnership marketing contacts

    • Property submission procedures

    Insights on the Industry:

    • Trends in the industry

    • Market share charts

    • Top 10 brands in each category

    • News from relevant trade publications

    • Marketing news and activities

    • Promotion tracking

    • Case studies

    Press and Attendee Feedback on the Industry Insights Summit

    NAPA VALLEY -- In their pursuit of consumers, brand marketers have relied on a host of sports and entertainment offerings from free tickets and collect-and-win contests to graphics-heavy online Webisodes.

    But as digital options proliferate, consumers will be taking more control of the process. Marketers must continue to adapt, whether enabling fans to use mobile phones to send and retrieve the latest episode of Lost or simply to customize their TV screens to get premium stats while watching a baseball game. "It's going to be a rugged transition," warned keynoter Peter Sealey of the Los Altos Group, Sausalito, Calif.

    Those were just a few forward-leaning ideas discussed by a dozen brand marketers at the inaugural Industry Insights Summit, attended by 110 entertainment industry execs May 3-6 in Napa, Calif. After nearly 10 years of showcasing the Hollywood's-eye view at the annual fall RoadShow conference, entertainment marketing consultancy The LA Office (continued...)

    Back to top

    What People are Saying:


    “Of all entertainment marketing events, I would prioritize Industry Insights as the one to attend, if lucky enough to be invited. The caliber of attendees is unbeatable and provides a uniquely intimate and intelligent environment for senior-level deal makers to really discuss shared issues and opportunities thoughtfully.”


    Jeff Peterson, Director, Corporate Promotion Marketing, General Mills


    “The Industry Insights Forum was a well-organized opportunity to network with key brand executives as well as industry counterparts.  We look forward to seeing this event grow in years to come!”


    Cherise McVicar, SVP National Promotions, Buena Vista Pictures Marketing


    “I've been to a LOT of conferences and the Industry Insights Summit was hands down the most organized, most informative, and most enjoyable conference I have ever been to. The speakers were top notch and I left with valuable information I could immediately use to further my business objectives. I can't wait to attend next year!”


    Amy Lorbati-Banks, VP Global Promotions, Twentieth Century Fox


    “The Industry Insights Summit afforded us unprecedented exposure to the promotional gatekeepers in the entertainment industry....tremendous exposure!”


    Jeff Muller, Director of National Promotions, Centerra Wine Co. (Mondavi Wines)


    “… by far one of the most comprehensive events I have ever attended. The group was small enough that I was able to have quality one-on-one time with key representatives from various aspects of the business which led to a major promotion for one of our US locations. In addition, the speakers and presentations were relevant and concise. I would definitely recommend Industry Insights as the #1 event to attend each and every year.”


    Roxanne Holland, Tussauds Group


    “I found the Industry Insights Forum to be extremely informative and beneficial. It put me directly in touch with a wide array of entertainment marketing executives and brand managers, all of whom were looking to create meaningful partnerships. As a result of the Industry Insights Forum, I created a marketing partnership with an online relationship service and music retailer FYE.”


    Randy Dry, VP, Universal Music


    “Industry Insights is a unique opportunity to connect and make deals with key influencers and decision makers looking for quality entertainment content. It is a very efficient way to network and establish a rapport in a relaxed but business-like setting.”


    Paul Flett, VP Worldwide Marketing and Promotions, MGM Consumer Products


    “If you attend one conference in the business year, make it this one.” The best conference on what’s happening in the entertainment industry today – period. Industry Insights is a gathering where senior entertainment executives can let their hair down and really talk about the issues facing the industry today. ”


    Peter Sealey, Ph.D, The Sausalito Group (Former CMO, The Coca Cola Co.)


    “The Industry Insights Summit was up-close and personal. We had the opportunity to hear the issues and needs of key industry marketers on a one-on-one basis. I was able to get to know people and have fun all at the same time. As a result, Sesame Workshop is in conversations with several attendees about projects with which we can partner.”


    Anita Stewart, VP Corporate Sponsorship, Sesame Workshop


    “The Industry Insights Forum was a great intimate gathering of the top brands and entertainment properties, giving us the chance to really get to know the presenters.”


    Stacy Krush, Director of Partnership Marketing, A&E Network

    Back to top

    SPEAKER SUBMISSIONS


    For additional information on speaking opportunities or to submit a speaker, please email Mitch@laoffice.com.