ALSO ON LAOFFICE.COM...
MEMBER TOOLS
![]() |
Insights on Wireless Communications SPEAKERS: Mike Belcher, Vice President, Brand Communications - T-Mobile USA The Wireless Communications Industry is continuously in innovation mode and it is sometimes hard to keep up, even as marketers. Mike Belcher, VP of Brand Communications, T-Mobile USA, will share his Insights on this fast evolving Industry and will discuss how we not only need to be a part of the innovation, but we need to know best practices on how to utilize wireless promotional partnerships to reach our target customers wherever they are. About T-Mobile USA, Inc. About T-Mobile USA, Inc. Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG's Mobile Communications Business. By the end of the third quarter of 2008, 127 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 32.1 million by T-Mobile USA - all via a common technology platform based on GSM, the world's most widely used digital wireless standard. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. |
![]() |
Insights on Next Generation Consumers SPEAKERS: Jane Buckingham, President & Founder - The Intelligence Group Jane Buckingham, President and Founder, The Intelligence Group will share her latest research on a topic that profoundly affects every marketer, who the next generation of consumers is, and how we as marketers can be prepared now to meet their needs head on. Jane presented in 2007 and we are thrilled to have her update on how the consumers have and will continue to change in the coming years. About The Intelligence Group THE INTELLIGENCE GROUP is a market research and trend consulting firm focused on understanding consumer culture and translating that knowledge into actionable insights. They immerse themselves in their lives, their environments, their concerns, and their desires. Through a variety of proprietary tools, they stay ahead of emerging attitudes and trends, using this information to generate fresh ideas, relevant strategies, and actionable plans. Their in-depth understanding of the consumer allows them to apply their knowledge to a variety of businesses and product categories. YOUTH INTELLIGENCE, their best known division, is the premier research and consulting group focused on Gen X and Gen Y (ages 14 to 39). Having studied these generations for more than a decade, they've gained a deeper understanding of how their behaviors and attitudes have changed over time. In addition, THE INTELLIGENCE GROUP is well versed in specific niches, including Tweens, new parents, Latino culture, and global trends. |
![]() |
Insights on Online Video SPEAKERS: Jean-Paul Colaco, Senior Vice President of Advertising - Hulu No matter what you are marketing, everyone is looking for the next online sensation! With more and more consumers accessing video content online, whether it is a TV show they missed, full length movies, video clips, or even original programming, Jean-Paul Colaco, SVP of Advertising, Hulu, will share Insights on this burgeoning industry, trends in consumption and how promotional marketers can utilize these sites to reach their targeted customers through strategic programs that take advantage of the content types - Hulu alone has content provided by 135 leading content companies. About Hulu Hulu is an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites - all for free, anytime in the U.S. Hulu's selection of premium programming is provided by more than 135 leading content companies, including FOX, NBC Universal, MGM, Sony Pictures Television, Warner Bros. Television Group, Comedy Central, NBA, NHL and many more. Hulu was founded in March 2007 by NBC Universal and News Corp and is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago and Beijing. |
![]() |
Insights on Insurance Services SPEAKERS: Ed Gold, Advertising Director - State Farm With its varied offerings and products, the Insurance Industry has become very promotion friendly over the past few years -- from NASCAR to Pixar's Cars. Ed Gold, Advertising Director for leading insurer State Farm, will share his Insights on the state of this Industry, the many ways this Industry talks to its consumers throughout the stages of their lives and how promotional marketers can strategically partner and utilize the many touch points the Insurance Industry provides to create meaningful programs to reach their target consumers. About State Farm State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 68,000 employees serve more than 78 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. |
![]() |
Insights on Fast Casual Dining SPEAKERS: Tim Gorman, Executive Director of National Marketing - Johnny Rockets Consumers are looking for many things when they dine out. When looking for an experiential connection when it comes to dining out, there are a whole new crop of restaurants catering to that need. While Johnny Rockets has been building a successful business for many years, Tim Gorman, Executive Director, National Marketing at The Johnny Rockets Group, Inc. will share his insights on where the industry is going and how partners in the Fast Casual Dining category can be a part of your next marketing program. Learn the opportunities, trends and challenges that are pertinent to partnering with a member of the Fast Casual Dining Industry. About Johnny Rockets For more than 23 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers and hand-dipped shakes and malts. Headquartered in Lake Forest, Calif., Johnny Rockets has 268 corporate and franchise-owned restaurants in 29 states and eleven countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit johnnyrockets.com. |
![]() |
Insights on the Automotive Industry SPEAKERS: Steve Jett, National Manager, Marketing - Lexus You can't pick up a newspaper without reading the latest projections on the fate of the automotive industry. Everyone is speculating as to what may happen, when it may happen and to whom it may happen. While it may not be business as usual, all of the automotive industry is still moving forward and promotional opportunities are still available. Hear how to take advantage of these opportunities from an industry insider. Steve Jett, National Manager of Marketing for Lexus, will share his insights on the changing automotive landscape and how to effectively partner with automotive companies. About Lexus Lexus is celebrating its 20th Anniversary in the United States. Since its debut in 1989, Lexus has earned a reputation for offering high-quality luxury vehicles and providing benchmark customer service through its 226 dealers. This has led to Lexus being the top-selling luxury automaker for nine years in a row. Lexus is also committed to the environment and is the leader in luxury hybrid vehicles. Currently, Lexus has three low-emission luxury hybrids available, with a new HS 250h luxury sedan coming this summer. Through its innovative technology and outstanding customer service, Lexus is dedicated to exceeding its customers' expectations. |
![]() |
Insights on Interactive Entertainment SPEAKERS: Ginger Kraus, Senior Director, Marketing Alliances and Promotions - Sony Computer Entertainment America Inc. The entertainment world has been redefined with the inclusion of gaming as a viable entertainment category. The Interactive Entertainment Industry has experienced tremendous growth with new platforms, new gamers and new games. Ginger Kraus, Senior Director, Promotions, Sony Computer Entertainment of America, will discuss how the gaming world has been evolving and present the trends and opportunities that the Interactive Entertainment Industry offers. Gaming is one area of entertainment that can partner with virtually every Insights participant. About Sony Computer Entertainment America Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.us.playstation.com. PLAYSTATION, PlayStation and PSP are registered trademarks and PS3 is a trademark of Sony Computer Entertainment Inc. Other trademarks are the properties of respective owners. |
![]() |
Insights on the Nutritional and Energy Industry SPEAKERS: Todd Manion, Global Strategist - Nestle Performance Nutrition Depended on by all athletes-from world-class champions and dedicated amateurs to beginners, the convenience of nutritional and energy products has created a huge Industry with a wide consumer profile. Todd Manion, Global Strategist (of the Nestle Power Bar brand), will share his insights on this multi-billion dollar global industry and help entertainment and consumer promotional marketers understand these goal-driven consumers better and how to most effectively reach them through strategic marketing programs. About PowerBar PowerBar is the creator and worldwide leader of the international sports nutrition bar category. Nestlé S.A., the world's largest food and beverage company, owns PowerBar. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to help meet the nutrition and energy needs of everyone from athletes to individuals seeking more active, healthier lifestyles. The company's products are distributed internationally in more than 40 countries. PowerBar proudly fuels world-class athletes and premier events including swimmer Michael Phelps, triathlete Faris al Sultan, the Tour de France, and the Boston and ING New York City Marathons. About Nestlé Nutrition Nestlé Nutrition is an autonomous business operation within Nestlé that has managed and developed, since January 1, 2006, the group's core nutrition business. Through science-based nutritional solutions-comprising both products and services-Nestlé Nutrition helps enhance the quality of people's lives by supporting health and providing care for specific consumer groups with special nutrition needs at every stage of life. Its product portfolio-covering infant nutrition, healthcare nutrition and performance nutrition-includes such trusted and well-recognized brands as POWERBAR, NAN, VIDAL, LACTOGEN, GUIGOZ, NUTREN and PEPTAMEN. |
![]() |
Insights on the Frozen Foods Industry SPEAKERS: Ann Rindone, Director, Integrated Promotion Marketing - ConAngra Foods About ConAgra Foods ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandiser and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com. |
![]() |
Insights on the Wine & Spirits Industry SPEAKERS: Julie Lynn York, Strategic Lead, Partner Marketing - Brown-Forman The Global Wine and Spirits industry may not be a partner for every genre of brand, but you'll be surprised to hear how much promotional activity is going on in this industry. Julie Lynn York, Strategic Lead Partnership Marketing, will give us an overview of this massive Industry and discuss the varied ways to partner with Wine and Spirits brands. She'll share some of the creative ways promotional partners can work within this Industry through their various consumer touch points. Be ready for a few surprises as we learn about product partnerships in a whole new way... more than industry trends and opportunities from Julie. About Brown-Forman Brown-Forman is a diversified producer of fine quality consumer products. Brown-Forman, one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, sells its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 35 brands in its portfolio of wines and spirits including including Jack Daniel's, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra. |
Industry Insights is the only program of its kind that delivers an audience filled with entertainment marketing professionals and speakers that are seen as the "Thought Leaders" in their industry! Carefully created to deliver the type of information that senior-level executives need to be more efficient, creative and effective in the workplace, we are looking for innovative, imaginative and dynamic speakers from brands of all shapes and sizes.
The key to Industry Insights is our speakers. Our team has been working with over two-dozen entertainment marketers to identify the type of information they need to help them in their day-to-day jobs. A "State-of-the-Industry" along with special insights into their category and company are the key to the program, making the presentation format different than any other event.
Additional speaker benefits:
Print this page and/or email Mitch@laoffice.com for additional information. To discuss speaker and/or sponsorship opportunities, call us at (310) 275-2088.
For additional information on speaking opportunities or to submit a
speaker, please email Mitch@laoffice.com.