Preview the laoffice.com Promotion Tracking Database

Since 1994, The L.A. Office has been tracking promotions utilizing entertainment properties. The Promotion Tracking database allows members to search through these promotions, view their key art and watch promotional TV spots. This resource provides a valuable tracking of partnership activities all sortable by categories, timing and partners. Click "details" below for a sample view.

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Results: Packaged Goods 1st - Q 2009

Click on Details to view the full "details" of a promotion.

 
Start Date
Property
Target/Products
Partner
Type of Property
 
Summer 2009 LAND OF THE LOST Kids, Adults, Families Land O' Frost Theatrical   Details
Universal Pictures and Land O' Frost lunch meats teamed up to promote the theatrical release of LAND OF THE LOST with an instant win sweepstakes. Consumers who purchased specially-marked packages of Land O' Frost products received a game piece. The game pieces indicated if the consumer was a Grand Prize Winner, a First Prize winner or stated "Sorry, Please Play Again." A total of 8,000,000 game pieces were available for distribution. One Grand Prize winner received a five-night trip for four to Riviera Maya near Cancun, Mexico. 2,000 First Prize winners received a LAND OF THE LOST T-shirt. The Land O' Frost website also hosted a trailer for the film. The promotion ran from May 4 through July 6, 2009.
1st - Q 2009 JONAS BROTHERS 3-D CONCERT EXPERIENCE Tweens, Teens, Families Kraft Theatrical   Details
Walt Disney Studios Motion Pictures and Kraft teamed up to promote the theatrical release of JONAS BROTHERS 3D CONCERT EXPERIENCE. Consumers redeemed UPC codes from Kraft Singles products at http://disney.go.com/partners/kraftsingles/ to receive a free download that included a Jonas Brothers song, music video and poster from the movie. One million downloads were available through April 30. Kraft also had a presence at the premiere of JONAS BROTHERS 3D CONCERT EXPERIENCE at the El Capitan Theater in Hollywood on February 24. Kraft passed out about 1,000 free grilled cheese sandwiches to red carpet attendees and people in the theater. Kraft supported the campaign with a TV spot featuring a tie-in tag promoting the Jonas Brothers’ movie and radio spots on Radio Disney.
1st - Q 2009 SUPER BOWL Adults, Football Fans Mars Snackfood U.S. Television   Details
Mars Snackfood U.S. has teamed up with former New York Giants standout and Super Bowl XLII winner Michael Strahan for the “Celebrate on the Field” contest. Consumers can enter UPC codes from select packages of M&M’s, Snickers, Twix, Milky Way and 3 Musketeers through February 1, 2009 for a chance at winning instant prizes including $100 Visa gifts cards or $100 NFLShop.com gift cards. The grand-prize winner will receive the ultimate Super Bowl trip: a five-day trip for four to Miami, FL to Super Bowl XLIV, tickets to the EA Sports Super Bowl XLIV Party, hotel accommodations and $2,000 in spending money. Two first-prize winners will receive a trip to the 2010 Pro Bowl and $500 in spending money. The promotion is supported by an interactive website where visitors can create custom e-cards, online marketing and on-pack messaging supports the promotion.
1st - Q 2009 HIGH SCHOOL MUSICAL 3: SENIOR YEAR Tweens, Teens, Adults, Families Sara Lee Home Video   Details
Walt Disney Studios Home Entertainment and Sara Lee teamed up to promote the DVD release of HIGH SCHOOL MUSICAL 3: SENIOR YEAR. Consumers who purchased HIGH SCHOOL MUSICAL 3: SENIOR YEAR on DVD or Blu-ray™ and any combination of 2 participating Sara Lee Soft & Smooth Bread, Buns or Hillshire Farm Deli Select Lunch Meats were eligible for a $5 rebate. Consumers had to mail in an original Proof-of-purchase tab from HIGH SCHOOL MUSICAL 3: SENIOR YEAR on DVD or Blu-ray, two original UPC codes from either Sara Lee Soft & Smooth Bread, Buns or Hillshire Farm Deli Select Lunch Meats, a cash register receipts from the DVD and Sara Lee purhaces and a completed rebate form found at www.gomeat.com/offers/hsm3_rebate.pdf. The promotion ran from February 17 through April 30, 2009. The Hillshire Farms www.gomeat.com website also a HIGH SCHOOL MUSICAL trivia quiz and a recipe for Troy's Wildcat Club Sandwich.
December 2008 RAYMAN RAVING RABBIDS TV PARTY Kids, Teens Capri Sun Interactive/Toys   Details
Ubisoft and Capri Sun teamed up to promote the release of RAYMAN RAVING RABBIDS TV PARTY with the “Capri Sun Raving Rabbids Instant Win Game”. To enter participants can visit www.respectthepouch.com/rabbids and enter an access or UPC code. Participants find out if they win when an instant win message appears on the screen. Four grand prize winners will receive an Ultimate Gamers Package consisting of an HDTV, a home theater system, a Wii, one Wii remote, a Wii balance board and RAYMAN RAVING RABBIDS TV PARTY video game. 1,000 second place winners will receive a $20 cash card. The instant win game ends December 31, 2008.
December 2008 TALE OF DESPEREAUX, THE All Family Ferrero / Nutella Theatrical   Details
Universal Pictures and Ferrero have teamed up for the theatrical release of THE TALE OF DESPEREAUX. Consumers can enter the online sweepstakes for the chance to win a private screening for 150 guests of the upcoming family film. Fifteen (15) first prize winners will receive a Universal Studios gift bag while fifty (50) second prize winners will receive a set of 2 Nutella mugs. Sweepstakes started November 15, 2008 and ends January 15, 2008.
4th - Q 2008 TALE OF DESPEREAUX, THE Kids, Families Campbell Theatrical   Details
Universal Pictures and Campbell's Soup teamed up to promote THE TALE OF DESPEREAUX with an Instant Win game and sweepstakes. Consumers entered by registering on the website (http://www.myslurp.com/royal/enternow.aspx) and submitting a code from a can of Campbell's soup. Consumers could also get a free code from the website. Consumers could play the Instant Win game a maximum of once per day during the promotion period. A consumer knew immediately if he/she had won an Instant Win prize. All consumers who played the Instant Win game were entered into the sweepstakes. Consumers received extra entries into the sweepstakes by playing games on the website or playing the Instant Win game multiple days in a row. The Instant Win prizes were as follows: 20 First Prize winners received a Nintendo Wii, 40 Second Prize winners received a $100 American Express gift card, 229 Third Prize winners received an iPod Shuffle, 3,711 Fourth Prize winners received 2 movie tickets to see THE TALE OF DESPEREAUX. One Grand Prize winner was randomly selected at the end of the promotional period and received a seven-night Caribbean Cruise for six including $1,200 in spending money. The promotion began November 1, 2008 and ended March 31, 2009.
4th - Q 2008 SUPER BOWL Adults Frito-Lay Television   Details
The National Football League and Frito-Lay teamed up to promote SUPER BOWL XLIII with the Crash the Super Bowl Contest. Contestants entered by registering online at http://www.crashthesuperbowl.com and uploading an original 30-second Doritos commercial that they wrote, directed, and produced. Judges determined the 10 finalists based on creativity, originality, and overall appeal. Finalists each received $25,000. America then voted which commercial was the best out of the ten. That commercial ran during SUPER BOWL XLIII. If the commercial rated #1 on the USA Today Ad Meter, the contestant won a $1,000,000 bonus. The contest ran from October 3, 2008 through November 16, 2008. SUPER BOWL XLIII aired on Frebruary 1, 2009.
March 2002 SUPER BOWL XXXVI Adults Frank`s Original Red Hot General Details
Sweepstakes offering a trip to SUPER BOWL XXXVII.
January 2002 SUPER BOWL Families Anchor Food Products General Details
Official sponsor of SUPER BOWL.
January 2002 SUPER BOWL XXXVI Campbell`s Chunky Soups Campbell`s General Details
Campbell`s is an official sponsor of SUPER BOXL XXXVI.
January 2002 SUPER BOWL XXXVI Adults Hershey General Details
The annual Million Dollar Kick campaign sends a customer to the Super Bowl. For SUPER BOWL XXXVI, the contest, broadcast on Fox`s pre-game show, puts NFL kicker Mike Hollis on the field to attempt three field goals; each successful kick puts the sweeps w
January 2000 SUPERBOWL Goldfish Pepperidge Farm General Details
Football-shaped snacks to replace goldfish shapes in 12MM packages. On-pack sweepstakes for a trip to 2001 Players Inc. Super Bowl party and licensed merchandise. Supported by FSI & POP.
November 1999 SUPERBOWL Chunky Soup Campbell`s General Details
On-pack sweepstakes to win trip for two to Superbowl XXXIV in Atlanta and other prizes. Instant win, or match numbers on label to numbers shown during Thanksgiving game on CBS.
Summer 1999 VH1 Adults Snyders Sourdough Pretzels Television Details
On-pack & online "Big Backyard BBQ" sweepstakes with Samuel Adams to win a Labor Day BBQ for 100 people in your backyard with a performance by a National music talent. Other prizes include deluxe BBQ grills, VH1 premiums, & music CDs.

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