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Electronic Media - April 16, 2001

T"his year all three days of the September event will be held in Los Angeles."

Roadshow, a.k.a Hollywood's upfront, is adding broadcast and cable networks to its customary Hollywood film studio presentations for assembled marketers and advertisers. The event's name becomes a misnomer this year too. For the past three annual editions, Roadshow took to the road with daylong clip and promo fests in New York and Chicago in addition to Los Angeles, with eight Hollywood studios wooing up to 500 potential marketers and tie-in partners in the three cities. This year all three days of the September event will be held in Los Angeles, according to Mitch Litvak, president of The L.A. Office, the promotions agency that puts on the event.

The 12 to 16 television networks and groups that Mr. Litvak expects will be touting the fall 2001 season's back-end and shows in early development for fall 2002. The TV side, like the film side, is expected to focus on ``key placement'' opportunities for products inside programming.