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To promote its primetime lineup, The CW has teamed up with Honda for the "Fit is Go CW Sweepstakes." Each night this week, a participating CW show (Gossip Girl, 90210, America's Next Top Model, Smallville, and Everybody Hates Chris) will feature a Honda Fit during the episode, and fans must correctly identify the color of the vehicle for a chance to win a 2009 Honda Fit. Promotion website can be found at www.CWtv.com/Hondafit. More... |
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Theatrical Opportunity
Cloudy with a Chance of Meatballs
January 2010 - Sony Pictures
Flint Lockwood is an eccentric young scientist whose awkward demeanor and half-baked inventions (ratbirds, spray-on shoes, and talking monkeys) have made him an outsider in his hometown of Chewandswallow. All that is about to change with his latest contraption. More...
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Home Entertainment Opportunity
Quantum of Solace
March 2009 - 20th Century Fox Home Entertainment
QUANTUM OF SOLACE continues the high octane adventures of James Bond in CASINO ROYALE. Betrayed by Vesper, the woman he loved, 007 fights the urge to make his latest mission personal. Pursuing his determination to uncover the truth, Bond and M interrogate Mr. White who reveals the organization which blackmailed Vesper. More...
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Television Opportunity
Bathtastic!
Current - DIY Network
What can you do to your bathroom with one day, about $2,000 and a little elbow grease? The results will amaze you! Cutting-edge new materials, jaw dropping design tips and some essential DIY expert know-how will freshen up any bathroom. It’s your favorite room in the house, so treat it to a quick upgrade and enjoy! More...
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Gaming Opportunity
DC Universe™ Online
Future - Sony Online Entertainment
DC UNIVERSE™ ONLINE for the PLAYSTATION® 3 computer entertainment system and the PC is currently in development by Sony Online Entertainment LLC in collaboration with DC Comics and Warner Bros. Interactive Entertainment. DCUO brings high-energy action to the forefront. More...
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Insights on the Beverage Industry
Presented by Greg Downey Group Director of Entertainment Marketing for the Coca-Cola Company
Wednesday, October 29, 2008 • Sofitel Los Angeles
As Group Director of Entertainment Marketing for the largest beverage company in the world, Greg Downey will share Insights on the massive beverage industry (Coca-Cola's consumers alone consume 1.5 billion servings per day) and how entertainment marketers can create partnership and beverage promotional programs for their properties. Through a thorough understanding of the thousands of brand options, the continuing trend of highly targeted brands, and knowledge of their customer segments, Greg will discuss where entertainment promotional programs can fit into the beverage marketing world. Greg will also share his thoughts on how best to work with the Coca-Cola Company and his group to produce a program that your target audience will notice! As Group Director, Greg heads up the division of Coke that utilizes entertainment platforms such as feature films, television, music and gaming to market Coca-Cola's products and brands.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERade®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Tickets are only $80 and packaged deals are available when you reserve 5 or 10 seats.
For more information and to register, click here.
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If you are a Member of The L.A. Office, log on to the all new laoffice.com today and access exclusive content including:
• Important release date changes
• Industry Executive Moves
• The Best of the Week's marketing news
Interested in becoming a Member? Click here for more information.
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What Teens Want: West
October 2-3, 2008
Santa Monica, CA
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Media & Money: The Intersection of Media, Entertainment & Wall Street
October 14-15, 2008
New York, NY
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Association of National Advertisers (ANA) Annual Conference
October 16-19, 2008
Orlando, FL
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Industry Insights Breakfast
October 29, 2008
Los Angeles, CA - Sofitel LA
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 View Event Calendar |
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| For over 13 years, The L.A. Office has been on the forefront of entertainment marketing partnerships. The company provides brand marketers and their agencies with events and services which put them in the center of the entertainment marketing community! Hundreds of marketers rely on The L.A. Office Membership Program as their key resource for up-to-date and accurate information about promotional marketing opportunities in Film, Home Entertainment, TV, Music and Gaming. RoadShow is one of the most important global entertainment marketing events of the year and our latest program, Industry Insights, provides the marketing community with strategic insights, updates and networking opportunities through a series of events throughout the year. Whether it's one of our signature services or a custom consulting program, The L.A. Office can be your lead partner into the Entertainment Marketing community. Visit www.laoffice.com or contact The L.A. Office at (310) 275-2088.
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| At the Box Office |
| Weekend of 9/26/08-9/28/08 |
| 1. |
Eagle Eye (Paramount)
Weekend: $29,150,721
(Cume: $29,150,721)
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| 2. |
Nights in Rodanthe (Warner Bros.)
Weekend: $13,418,454
(Cume: $13,418,454)
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| 3. |
Lakeview Terrace (Sony)
Weekend: $6,966,711
(Cume: $25,667,507)
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| 4. |
Fireproof (Samuel Goldwyn)
Weekend: $6,804,764
(Cume: $6,804,764)
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| 5. |
Burn After Reading (Focus)
Weekend: $6,196,269
(Cume: $45,567,391)
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| 6. |
Igor (MGM)
Weekend: $5,383,912
(Cume: $14,222,701)
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| 7. |
My Best Friend's Girl (Lionsgate)
Weekend: $3,882,912
(Cume: $14,611,423)
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| 8. |
Righteous Kill (Overture)
Weekend: $3,709,480
(Cume: $34,711,327)
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| 9. |
Miracle at St. Anna (Walt Disney)
Weekend: $3,477,996
(Cume: $3,477,996)
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| 10. |
Tyler Perry's The Family That Preys (Lionsgate)
Weekend: $3,125,620
(Cume: $32,761,276)
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Source: Box Office Mojo |
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| Top DVD Rentals |
| Week End 9/21/08 |
| 1. |
Made of Honor (Sony) |
| 2. |
88 Minutes (Sony) |
| 3. |
Baby Mama (Universal) |
| 4. |
The Love Guru (Paramount) |
| 5. |
The Forbidden Kingdom (Lionsgate)21 (Sony) |
| 6. |
Speed Racer (Warner Bros.) |
| 7. |
What Happens in Vegas (20th Century Fox) |
| 8. |
Street Kings (20th Century Fox) |
| 9. |
21 (Sony) |
| 10. |
Tortured (Sony) |
Source: Rentrak's Home Video Essentials |
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| Top TV Shows |
| Week of 9/22/08-9/28/08 |
| 1. |
Dancing with the Stars (ABC)
Rating/Share: 13.4/20.0
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| 2. |
Grey's Anatomy - Thu 9PM (CBS)
Rating/Share: 11.9/18.0
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| 3. |
Dancing with the Stars SP-9/23 (ABC)
Rating/Share: 11.7/18.0
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| 4. |
Desperate Housewives (ABC)
Rating/Share: 11.4/17.0
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| 5. |
NCIS (CBS)
Rating/Share: 11.3/18.0
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| 6. |
CSI: Miami (CBS)
Rating/Share: 11.1/18.0
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| 7. |
NBC Sunday Night Football (NBC)
Rating/Share: 10.8/17.0
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| 8. |
Criminal Minds (CBS)
Rating/Share: 10.5/16.0
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| 9. |
Dancing with the Stars Result SP(s) (ABC)
Rating/Share: 10.4/17.0
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| 10. |
The Mentalist (CBS)
Rating/Share: 9.9/15.0
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Source: Nielsen Media Research |
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| Top Game Rentals |
| Week Ending 9/22/08 |
| 1. |
Star Wars: The Force Unleashed (LucasArts) |
| 2. |
Saints Row 2 (THQ) |
| 3. |
Brothers in Arms: Hell's Highway (Electronic Arts) |
| 4. |
Pure (Disney Interactive) |
| 5. |
LEGO Batman (WB Games) |
| 6. |
Silent Hill: Homecoming (Konami) |
| 7. |
Fable 2 (Microsoft) |
| 8. |
Dead Space (Electronic Arts) |
| 9. |
Call of Duty: World at War (Activision) |
| 10. |
Mercenaries 2: World in Flames (Electronic Arts) |
Source: GameFly |
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| Top Albums |
| Issue Date 10/4/08 |
| 1. |
Metallica
"Death Magnetic"
(Warner Bros.)
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| 2. |
Ne-Yo
"Year of the Gentleman"
(Def Jam)
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| 3. |
Nelly
"Brass Knuckles"
(Derrty/Universal)
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| 4. |
Kid Rock
"Rock N Roll Jesus"
(Top Dog/Atlantic)
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| 5. |
Darius Rucker
"Learn to Live"
(Capitol Nashville)
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| 6. |
Young Jeezy
"The Recession"
(CTE/Def Jam)
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| 7. |
DJ Khaled
"We Global"
(We The Best/Terror Squad)
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| 8. |
Buckcherry
"Black Butterfly"
(Eleven Seven/Atlantic)
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| 9. |
Lil Wayne
"Tha Carter III"
(Cash Money/Universal Motown)
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| 10. |
The Game
"LAX"
(Geffen)
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Source: Nielsen SoundScan |
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This week, flash back and check out the promotional spot from our video vault featuring 