UPCOMING INDUSTRY EVENTS

June 2, 2010
11am PST

Find out how to partner with City of Hope and “do well by doing good.” City of Hope is a global leader in research and treatment for cancer, diabetes and HIV/AIDS. Inspired by the worldwide impact of their work, some of America’s biggest brands and entertainment properties partner with the institution through cause marketing programs, media partnerships and events. On June 2nd, join Colleen Finn, Sr. Director, Marketing & New Business Development, as she provides insight on how charitable extensions to marketing and promotional efforts can help generate positive awareness and drive business for your brand. She’ll highlight recent City of Hope partnerships with companies such as the Disney Music Group, Staples, FOX Sports, AEG, Sharpie, and the Style Network. From the Nashville music scene to teen pop idols to top Hispanic recording artists, or from red carpet movie premieres to DVD releases and television series integration, Colleen will also present upcoming opportunities for your brand and/or property to partner with City of Hope.

Watch It Live:
Wednesday, June 2, 2010 at 11:00am PST / 2:00pm EST / 7:00pm London

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