Partnerships

Major Partnerships are Born at our Events

The L.A. Office ensures that our events have the right mix of attendees and relevant content in a relaxed atmosphere. This leads to great networking, conversation and numerous partnerships. Here are just a few of the marketing programs that have been born out of relationships created at our recent events.

  • Universal Pictures and
    VH1 Save the Music

  • Sing

In celebration of Universal Pictures upcoming release #SingMovie, VH1 Save The Music Foundation is launching a national conversation to help spread the message about the importance of keeping music programs in schools.

  • CBS Films and
    Boys & Girls Clubs of America

    MIDDLE SCHOOL: THE WORST YEARS OF MY LIFE

CBS Films partnered with Boys & Girls Clubs of America to celebrate the October release of MIDDLE SCHOOL: THE WORST YEARS OF MY LIFE.

  • Fetzer and
    Hormel

  • Hormel Gatherings

After a chance meeting at our event in 2015, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country. They offered a $10 when you purchase a Hormel Gatherings party tray.

  • Telepictures and
    Jel Sert

    Otter Pops & Extra TV

The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”. The partnership included a sweepstakes offering one lucky viewer a year’s supply of Otter Pops.

  • Hallmark Channel and
    Sandals Resorts

  • Perfect Proposal

In honor of wedding season, Hallmark Channel and Sandals came together for the "Perfect Proposal Sweepstakes." Contestants could enter by filling out an online form and sharing their proposal story via Twitter with the hashtag #MyProposal for the chance to win.

  • Top Trumps
    and 20th Century Fox Films

  • Countdown to Christmas

Hallmark Channel together with Baskin Robbins partnered during the holiday season in support of our Countdown to Christmas franchise and family friendly Northpole Original Movie Premiere.

  • Sony Music Nashville and
    Sandals Resorts

  • Boots on the Beach

Sandals Resorts Saluted Service Members over Memorial Day Weekend with a series of concerts at the Ochi Beach Resort in Jamaica.

  • Paramount and
    Schwarzkopf

    Terminator Genisys

Paramount Pictures and Schwarzkopf Professional partnered to celebrate the release of TERMINATOR GENISYS with a free giveaway with purchase.

  • Universal Pictures and
    Hostess

  • Minions

Universal Pictures partnered with Hostess to celebrate the theatrical release of the MINIONS movie with the “Ultimate Twinkie MINIONS Sweepstakes.”

  • Hallmark Channel
    and Baskin Robbins

  • Countdown to Christmas

Hallmark Channel together with Baskin Robbins partnered during the holiday season in support of our Countdown to Christmas franchise and family friendly Northpole Original Movie Premiere.

  • Jel Sert and Universal Studios Hollywood

    Minion Mayhem

Universal Studios Hollywood together with The Jel Sert Company partnered for a promotional campaign in support of the all new 3-D experience ride, DESPICABLE ME MINION MAYHEM.

  • Fandango and Universal Pictures

    Pitch Perfect 2

Universal Music Group and Fandango partnered for the theatrical release of PITCH PERFECT 2. As part of the partnership they released a promotional offer that gave ticket purchases $2 off their PITCH PERFECT 2 ticket.

  • Cost Plus World Market and
    Delta Vacations

Cost Plus World Market together with Delta Vacations partnered to promote COST PLUS WORLD MARKET with their "Summer Getaway Sweepstakes".

  • HER Interactive
    and DMI Music

  • Nancy Drew: Codes & Clues

Her Interactive and DMI teamed up to hold a songwriting contest to create an original song for the new game, NANCY DREW: CODES AND CLUES.

  • Genius Brands and
    Ovation Brands

  • Thomas Edison's Secret Lab

Ovation Brands and Genius Brands International teamed up to promote the new hit children's TV series THOMAS EDISON'S SECRET LAB.

  • Ellen and
    PlayMonster

    5 Second Game

TELEPICTURES and PLAYMONSTER worked together to integrate the “5 Second Rule” game into THE ELLEN SHOW. ELLEN created a segment on her show where she plays the game with some of her famous guests.

  • McDonald's and
    Delta Vacations

    Monopoly

Delta Vacations partnered with McDonalds for the McDonald’s Monopoly game.

  • Paramount Pictures
    and Acer America

  • Star
  • Trek

Paramount Pictures partnered with Acer for Star Trek Into Darkness and the Explore Beyond Limits website.

  • DreamWorks Animation SKG and
    Denny's

  • DreamWorks Characters

DreamWorks Animation and Denny's teamed up to promote their "Kids Eat Free" Tuesdays and deliver interactive mealtime entertainment with kids menus featuring new and familiar characters.

  • Country Music Association and
    Delta Vacations

    CMA Music Festival

CMA and Delta teamed up to create the "Delta Lounge" at the 2015 CMA Music Festival.

  • Universal Pictures and
    Auto Trader

    Fast and the Furious

Autotrader.com partnered with Universal Pictures for Fast and Furious 5, giving one winner an all-expense-paid trip for two to Hollywood to see the film.

  • Warner Bros. Pictures
    and Denny's

  • The Hobbit

Denny’s partnered with Warner Bros. Pictures’ The Hobbit, creating a themed menu.

  • Madame Tussaud's and
    Target

    Madame Tussaud's Wax Museum

Target together with Madame Tussaud's Wax Museum have partnered to create one of the first dogs to be depicted in wax.

  • Warner Bros. Records
    and The CA Lottery

    Scratcher Promotion

The California Lottery partnered with WB Records, creating Warner Bros. Scratchers.

  • WeTV and
    GGP

    My Fair Wedding

weTV and GGP teamed up to host a premier wedding extravaganza, transforming the mall into a luxurious wedding ceremony.

  • Universal Music Group and Sandals Resorts

    Valentines promotion with FYE

Universal Music, FYE partnered with Sandals & Beaches Resort for a Valentine’s promotion.

  • McDonald's and
    Skechers

  • Twinkle Toes Happy Meal

McDonald’s Happy Meal partnered with Skechers Twinkletoes clip on sneakers.

  • Faith Hill and
    Teleflora

    The Faith Hill Collection

Teleflora partnered with Faith Hill creating their “Collection by Faith Hill” floral bouquet.

  • City of Hope and
    Disney Music Group

    Concert for Hope

Disney Music Group artists performed at the Concert For Hope to raise funds for cancer research.

  • General Mills and
    DMI Music

    Musica y Sabor Special CD

General Mills partnered with DMI Music, putting download codes on General Mills products.

  • Sony PIctures and
    Cost Plus World Market

  • Eat Pray Love

Cost Plus World Market partnered with Sony Pictures Entertainment’s Eat Pray Love, selling products in the store similar to those in the film.

  • ELF Cosmetics and
    HGTV

    Design Star Promotion

e.l.f. Cosmetics teamed up with HGTV and Design Star winner Kim Myles, for the Myles of Style promotion. Kim created her own compact, “the Kim-Pact,” sold online by e.l.f., who also hosted the “Myles of Make-up Style” sweepstakes.

  • Universal Music Group and The Milk Board

    Got Milk?

Universal Music Group and Body by Milk teamed up to promote Taylor Swift with the Celeb Reporter Contest where contestants could upload a video asking Taylor Swift questions.  The grand prize winner won an acoustic guitar autographed by Taylor Swift.

  • GSN and Cost Plus World Markets

    The New Newlywed Game

GSN partnered with Cost Plus World Markets with their “Win It Like a Newlywed” Sweepstakes giving away GSN prize packs, Cost Plus World Market gift cards, and a romantic getaway at a Sandals Resort.

  • 20th Century Fox and Del Monte

  • We Bought A Zoo

Del Monte, WalMart and 20th Century Fox Home Entertainment partnered for We Bought A Zoo. With the purchase of two Del Monte pet products and the “We Bought A Zoo” Blu-Ray or DVD, the customer received $4.00 off.

  • Relativity Media and
    Citi

    Mirror Mirror

Relativity Media partnered with Citibank for the release of Mirror Mirror. Citi celebrated by putting on a day of “Mirror Mirror” themed activities at The Grove for the whole family.

  • Universal Pictures and The USO

    Battleship Film Partnership

Universal Pictures partnered with USO to encourage people to share stories of friends and family members who have served in defense of our country on their Facebook page. They focused on Universal Picture’s upcoming release of Battleship.

  • Screen Gems and
    The US Army

    Dear John Partnership

Information about this promotion is coming soon!

  • WWE and
    7-Eleven

  • Cup with a Cause Program

WWE and 7-Eleven partnered to bring WWE superstars onto 7-Eleven Big Gulp and Slurpee cups.

  • EMI Music and
    The USO

    Music Promotion

EMI Music’s rock band, Saving Abel, partnered with the USO for a concert on an aircraft carrier for US troops.

  • Fandango and Kellogg's

    Win Superman's Powers Sweepstakes

Fandango and Kellogg's teamed up for the theatrical release of MAN OF STEEL with the "Win Superman's Powers" sweepstakes. Through on-pack, in-store, social and digital channels, Kellogg's offered consumers the chance to win Flight, Speed, Strength and Vision. Fandango fulfilled the vision prize with movie tickets and supported the program online.

  • Fandango and Mattel

    PASS THE POPCORN

Fandango and Mattel teamed up in support of Mattel's PASS THE POPCORN movie trivia. Specially marked packages of PASS THE POPCORN included instructions for redeeming a free Fandango movie ticket with the purchase of the game. Fandango supported the program with ticket codes, social media and a custom landing page for redemption.

  • Disney's Frozen / Kmart / Fandango

    Hollywood Movie Premiere

Kmart, The Walt Disney Studios, and Fandango have partnered together for a Kmart holiday program by leveraging the release of Disney's Frozen through a theater ticket promotion and sweepstakes for Shop Your Way members.

  • City of Hope / Schwarzkopf Professional

    Shine On

Schwarzkopf Professional's partnership with City of Hope invited stylists to use the new Shine treatment on clients and post photos on Instagram. For each post, Schwarzkopf donated $1 to City of Hope and breast cancer research.

  • Sony Television and Autotrader.com

    THE KING OF QUEENS

Sony Pictures television together with AutoTrader.com partnered to promote the syndicated television show THE KING OF QUEENS with their "King of the Road Sweepstakes where the winner received a King of Queens prize pack and $25,000 toward a vehicle of her choice on the AutoTrader.com site.

  • AMC and Universal Studios Hollywood

    HOLLYWOOD HORROR NIGHTS

AMC Networks partnered with Universal Studios Hollywood for Hollywood Horror Nights inspired by the television show THE WALKING DEAD.

  • Konami and Universal Studios Hollywood

    HOLLYWOOD HORROR NIGHTS

Konami partnered with Universal Studios Hollywood for Hollywood Horror Nights that featured the video game, SILENT HILL. Hollywood Horror Nights featured a maze inspired by the game.

  • Telepictures Productions and Chipotle

    THE ELLEN DEGENERES SHOW

Telepictures and Chipotle teamed up for an episode of THE ELLEN SHOW. Chipotle became the first national restaurant chain to do a brand integration with The Ellen Show.

  • Dr. Seuss and Guinness World Records

    HATS OFF TO DR. SEUSS!

Dr. Seuss Enterprises together with Random House and GuinNess World Records partnered to promote the launch of the HATS OFF TO DR. SEUSS! campaign at the famed 42nd Street branch of the New York Public Library in New York City.

  • Sony Pictures Entertainment and GGP

    HOTEL TRANSYLVANIA

Sony Pictures Entertainment teamed up with GGP for the theatrical release of HOTEL TRANSYLVANIA. GGP mall`s Facebook page hosted a sweepstakes for a chance to win a Sony Brava TV and Sony Blu-ray player, a Sony Cyber-shot camera and other prizes.

  • Kellogg's and Skechers

    Special K 2012 Resolution Challenge

Kellogg's together with Sketchers partnered to promote various KELLOGG'S PRODUCTS with their Kellogg's Special K 2012 Resolution Challenge.

  • DMI and Nestle

    THE XCHANGE

To help Powerbar reach (and be relevant to) a younger demographic, DMI Music conceptualized a series of exclusive webisodes called THE XCHANGE in their partnership with Nestle.

  • Just Born and Dunkin Donuts

    Peeps

Just Born Inc. together with Dunkin Donuts partnered to promote the PEEPS brand by bringing the iconic marshmallow Easter candy to a line of special-edition doughnuts.

  • KIDZ BOP and Six Flags

    KIDZ BOP Kids

KIDZ BOP partnered with Six Flags to celebrate KIDZ BOP Fest. The weekend long event was held at Six Flags St. Louis over Labor Day Weekend and included KIDZ BOP karaoke, dance lessons and special performances by The KIDZ BOP Kids.

  • ABC and Shazam

    The Jimmy Kimmel Show

ABC Television Network together with Shazam partnered to promote JIMMY KIMMEL LIVE by connecting fans of the late-night show with additional content, including some free, exclusive audio downloads.

  • Got2b and Six Flags

    Mohawk Challenge

Six Flags Entertainment together with Got2b partnered to promote the ZUMANJARO DROP OF DOOM with the Zumanjaro Mohawk Challenge.

  • Del Monte and Six Flags

Six Flags Entertainment together with Del Monte partnered to promote SIX FLAGS THEME PARKS with coupon codes printed on specially marked packages of Del Monte Fruit Bursts and Fruit Cups.

  • Carnival Cruises and Dr. Seuss

    SEUSS AT SEA

Dr. Seuss Enterprises together with Carnival Cruise Lines partnered to promote the classic character Dr. Seuss with the SEUSS AT SEA experience.

  • Sony Pictures and
    Coca-Cola

  • James Bond

Coca-Cola has launched a global TV and cinema advertising campaign promoting Coke Zero in a tie-up with the James Bond film Quantum of Solace.

  • AMC and
    Activision

    Walking Dead

AMC partnered with Activision for the release of The Walking Dead Videogame.

  • Universal Pictures and
    Target

    The Lorax

Universal Pictures partnered with Target for The Lorax.

  • Telepictures Productions and Behr Paints

    THE ELLEN DENGERES SHOW

Telepictures Productions' THE ELLEN DEGENERES SHOW partnered with Behr Paint for a six-week digital series.

  • DreamWorks Animation SKG and
    Kennedy Space Center

  • VOLTRON

DreamWorks and Kennedy Space Center teamed up for a VOLTRON LEGENDARY DEFENDER sweepstakes which included one grand prize trip for four to visit the space center.

  • DreamWorks TV and
    Verizon Wireless

    Awesomeness TV

Verizon has teamed with DreamWorks and its multi-channel YouTube network AwesomenessTV to launch several new channels on its Internet-based content service.

  • Warner Bros. Pictures and
    Lucky Strike

    The Nice Guys

Warner Bros. Pictures partnered with Lucky Strike for a sweepstakes in celebration of the theatrical release THE NICE GUYS.

  • Universal Parks & Resorts and
    Jel Sert

    Fla-Vor-Ice

Universal Parks and Resorts teamed up with Jel Sert's Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN. The partnership included branded boxes of Fla-Vor-Ice freezer pops and a sweepstakes running from April 1 – September 15, 2017.

  • Country Music Association and
    Cost Plus World Market

    50th Annual CMA Awards

The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes.